If you run a business, you’ll probably find yourself presenting more often than expected.
Whether pitching to investors, updating your team, or talking to potential clients the way you present makes a real difference … good presentations build trust while poor ones do the opposite.
Rehearsal is key to feeling confident, but too much practice can make you sound robotic. The best presentations feel natural, clear and assured. So, here are some practical ways to rehearse so you sound polished, not scripted.
Know what “prepared” means
Preparation isn’t memorising every word … it’s knowing your material well enough to talk about it freely. Focus on the key messages you want people to remember. Aim for clarity and confidence rather than perfection.
Practise out loud
Running through your talk aloud helps you hear how it flows and where you might stumble. It also helps with timing so you don’t overrun. If possible, rehearse in the actual space, or a similar one, and notice how your voice carries. Recording yourself is useful too; you’ll catch habits like saying “um” or rushing.
Use bullet points, not scripts
Full scripts often sound stilted. Bullet points remind you of your structure without tying you to exact wording. Cue cards or a simple outline work well and give you flexibility if things change during delivery.
Practise in front of others
Nothing beats a practice audience. Choose people you trust to give honest, constructive feedback on your clarity, energy, and tone. If you’re near High Wycombe, you can join us at the Presentation Club each month to do exactly this!
Mix up your practice
Vary your rehearsals to keep them fresh. Change the order of points, practise with and without slides, and try different settings. This prepares you for the unpredictability of real presentations and ensures you won’t be thrown if the tech fails.
Work on your delivery
How you say something matters at least as much as the content. Use your natural speaking voice and avoid being overly formal. Make eye contact around the room, stand tall, and take steady breaths before you begin. Small habits like humming quietly or balancing your weight evenly can help you look and feel more confident.
Prepare for the unexpected
Slides freeze, mics fail, and tricky questions come up. Plan ahead for what might throw you off … have printed notes or handouts as backup, and think through how you’ll handle interruptions. Knowing you’re ready for surprises boosts your confidence.
Confidence comes from smart practice
The best presentations are clear, flexible and engaging. By knowing your message, practising out loud, and preparing for the unexpected, you’ll deliver in a way that feels natural and confident. You don’t need to be perfect … you just need to be present and prepared.
