Ever been asked what you do … and watched someone lose interest halfway through your answer?
You’re not alone. Most of us know our work inside out, but struggle to explain it simply.
The issue isn’t your value, it’s just that you’re not very good at explaining it so the other person can join the dots and see how it might relate to them.
And if people don’t get what you do, they can’t choose you.
So, how can you improve?
Start with a point
Before you speak, know why you’re speaking. What do you want the other person to think, feel, or do? When you know that, your message will sharpen. You’ll stop rambling, sound more focused and intentional. You’ll be more confident and that makes people more likely to act.
Make it about them
People listen when it’s relevant.
If someone says they’re struggling to keep their team aligned, don’t launch into your full backstory. Simply say … “I help managers keep their teams focused and motivated.”
Now they’re listening because it connects directly to their world.
Be specific
Vague kills interest. “I work in marketing” tells me nothing. On the other hand, … “I help small business owners increase online sales through better copy” is clear, memorable, and useful.
Show what makes you different
There are plenty of people who do something similar to you so tell them why you should be the one. Maybe it’s your approach, your experience, or the results you consistently deliver. Make it explicit.
Keep it short
Don’t ramble. Long explanations lose people and you often only have seconds to introduce yourself … so get to the point! Practise your short version until it feels natural and conversational.
When you explain what you do clearly, everything gets easier.
People understand you faster.
They remember you longer.
They refer you more often.
And business improves!
Keep it simple. Because when people get what you do, they’re far more likely to want it.